Friday, May 9, 2008 info@TheRidgebackRegister.com

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ADVERTISING WITH THE RIDGEBACK REGISTER
Go to ad space order form

Placing an ad with The Ridgeback Register is easy. By following these simple guidelines, you will have the best advertising experience. Our professional ad designers will create your ad, at no additional charge to you.

We are also happy to accept ads submitted "camera ready" that meet the specifications listed below. You can also send these specifications to your ad designer.

Trim Size: 9 1/8" (wide) x 11" (high)
Bleed Size: 9 5/8" x 11 1/2"
Live Area Size: 8 1/8" x 10"
  (Live Area is reference to area that text must fall within. - Margins are set at 1/2"on all sides).

DIGTIAL AD SUBMISSIONS:
Mac or PC - Applications Accepted (version listed or earlier)
Quark Xpress 6.0
Adobe Photoshop CS
Adobe Illustrator CS
Adobe In-Design CS
Adobe Acrobat .pdf files
Adobe Pagemaker, Macromedia Freehand and Corel Draw must be saved as either .eps (with outlines created) or .tif files.

All ads submitted digitally must include the following:

- Digital file of final version of ad.
- All Accompanying files, scans, .eps/.tif files or any imported images.
- All font files used in ad, including fonts used in ad and .eps images.
- A hard copy print out of ad and/or .pdf file if electronically sent.

IMAGES:

- Scan resolution: 300 dpi. We do not recommend, and cannot guarantee the quality of images with lower resolution or images pulled from the web.
- Save color and black and white scans as grayscale .tif or .eps images
- Photos of dogs in which the animal's conformation has been electronically altered will NOT be accepted.
- 4 x6 or larger prints are preferred. We recommend 8x10 prints for full size ads.

We can also accept your original photo(s) for to help ensure the proper resolution and quality can be achieved. We cannot accept color copies of original photos, as these will not reproduce to your satisfaction. Your original photos will be returned to you once the magazine is printed and mailed.

If you send original photographs to us, please make sure that the back of each photo is marked with name and address of the person that the photos are to be returned to. (DO NOT USE SHARPIE OR MARKERS…THEY WILL BLEED ONTO YOUR PHOTOGRAPH).

TEXT (AD COPY):
Text supplied by via email can be in the format of Microsoft Word, Microsoft PowerPoint, saved as text (.txt) format or in the body of an email.

AD COPY AND DESIGN:
The copy for your ad should be provided in a typed format either in the body of an email or attached as a document if sent electronically. While electronic copy of text is preferred, a hard copy printout will also be accepted. Your copy should include all information, such as the dog's registered name, call name, sire and dam, owners, breeders, handlers, addresses, phone numbers and email, the name of the judge(s) pictured in the ad and information about your dog's accomplishments. Any special instructions concerning the look or style of your ad should also be included if desired. If no instructions are given, we will assume the design and layout is to our discretion.

STATISTICAL REFERENCES
A ranking source must be provided and the date through which that ranking is current. For example, if your dog is the #4 Ranked Ridgeback (all-breed only) according to the AKC statistics through February 28, 2006, you might word it as The Number Four Ridgeback (all-breed). AKC - 2/28/06 or #4 All-Breed Ridgeback as of February 28, 2006 (AKC). If you are unsure how to word this, please email us and we can help you.

TITLE REFERENCES
While we all get excited by winning Best Puppy Placements or Regional wins, the titles that some use are not factual titles and can not be acknowledged by The Ridgeback Register. For Example: BISS is reserved for Best in National Specialty Winners. If you have won Best of Breed (or Best in Specialty) at a Regional you will need to spell it out to read Best in Regional Specialty Winning. If you have won a Best Puppy in Show or Best Veteran in Show, this cannot be abbreviated as BPIS or BVIS. They two will need to be spelled out. While it might seem to be too much information to spell out and take up too much room, we wish for you to understand that is merely to help the readers know exactly what your dog won. If you are unsure if a title is accurate, please email us and we can help you.

ADVERTISERS' COPIES
You do not have to be a subscriber to get a complimentary copy of the magazine. If you advertise, you will receive a complimentary copy. If you subscribe, you will receive your normal subscription copy AND an additional advertiser copy.

PAYMENT
Checks, VISA, MasterCard and American Express cards accepted. Foreign payments must be made via credit card or international money order in U.S. dollars payable to a U.S. bank. Remember to include complete card number, expiration date and cardholders full name as it appears on the card.



New & Improved Features:

• A lush new wide size -- 9 1/8" wide  x 11" high -- at no extra cost to you. 

• We have also expanded our judges list to over 325 judges. 

• And we are continuing the upgrades and freebies that make the Ridgeback Register the best bargain for your advertising dollar: Additional photos, screens, reverses and bleeds are FREE. 

• As always, professional ad design is included in the cost of the advertisements.

• Back by popular demand: 2-Color Advertising. Can't afford full color, but don't want plain black and white? This is the answer. Check out the rates page for more information.

But there's one area where we think more is less, and that's advertising rates. Though we are increasing the dimensions of the magazine and widening the circulation to include an expanded, up-to-the-minute roster of judges licensed to judge our breed, our advertising rates are NOT increasing. Always lower than any other, our rates will stay that way for 2006.

Always lower than any other, our rates are simply the best price in town.

 
LyonsDen Inc, The Ridgeback Register
4 Lee Place, Bridgewater, NJ 08807
phone: 908.256.9534
fax: 908-573-3052
Email: Info@TheRidgebackRegister.com
copyright© 2008